Some places grow naturally.

Others exist because someone dared to imagine the impossible.

In the early 1970s, where you'll now find wide avenues, restaurants, golf courses, and thousands of homes, there were nothing but farmland.

Few people could have imagined that this agricultural landscape would one day become one of the most well-known residential communities on the Costa Blanca.

But one person did.

His name was Justo Quesada Samper.

And his vision eventually gave its name to an entire town.

Today, more than fifty years later, Ciudad Quesada is home to thousands of people from all across Europe.

Some came looking for a second home to enjoy the Mediterranean sunshine.

Others decided to make it their permanent residence.

And many discovered they weren't just buying a property.

They were changing the way they lived.

But...

What makes Ciudad Quesada such a desirable place to live?

Let's find out.

What You'll Discover in This Article

✔ How Ciudad Quesada was founded and why it carries that name.

✔ What it's really like to live here all year round.

✔ The services and amenities you'll find just minutes from home.

✔ How the local property market has evolved.

✔ The future developments that will continue driving its growth.

✔ What property portals usually don't tell you.

A Town Born from a Vision

Unlike most residential developments on the Costa Blanca, Ciudad Quesada wasn't created as part of a government-led expansion.

Its origins are closely linked to the entrepreneur Justo Quesada Samper, a native of Rojales, who began developing an ambitious project in 1972—one that many considered far too bold for its time.

His idea was simple, yet revolutionary.

To create a residential town where people from different countries could enjoy the Mediterranean climate, generous open spaces, and all the services needed to live comfortably throughout the year.

What started as one man's vision eventually became one of Spain's most successful residential developments.

Today, Ciudad Quesada forms part of the municipality of Rojales, although many people believe it is an independent town due to its size, strong identity, and the impressive range of services it offers.

And that unique character is probably one of the reasons it continues to attract new residents year after year.

What Is It Really Like to Live in Ciudad Quesada?

There are places where you spend your holidays.

And there are places where you can genuinely imagine building your life.

Ciudad Quesada clearly belongs to the second category.

The area is dominated by detached villas, townhouses, modern residential complexes, and spacious homes with private gardens, swimming pools, and large terraces.

The streets are peaceful, green spaces are everywhere, and the atmosphere is very different from the busier tourist areas along the coast.

Yet that sense of tranquillity doesn't mean isolation.

Quite the opposite.

One of Ciudad Quesada's greatest strengths is the way it combines a relaxed residential environment with virtually every service you need for everyday life.

That's one of the main reasons why so many residents choose to live here all year round, rather than simply spending their holidays here.

Everything You'll Have Close By

One of Ciudad Quesada's greatest advantages is that you'll rarely need to leave the community to take care of your everyday needs.

You'll find supermarkets such as Consum, Aldi, Lidl, and a wide range of local shops, along with pharmacies, banks, medical clinics, international restaurants, cafés, and plenty of leisure options.

Families have access to public, private, and international schools nearby, while sports enthusiasts can enjoy the renowned La Marquesa Golf Course, sports facilities, gyms, and numerous walking and cycling routes.

Within just a few minutes, you can also reach La Mata and Torrevieja Natural Park, one of the province's most important protected natural areas, as well as the beaches of Guardamar del Segura, famous for their eleven kilometres of fine golden sand and extensive protected pine forest.

Transport connections are another major advantage.

Ciudad Quesada offers quick access to the CV-905, N-332, and AP-7, making it easy to travel to Torrevieja, Guardamar del Segura, Orihuela Costa, Elche, and Alicante–Elche International Airport in approximately 30 minutes.

It is precisely this combination of tranquillity, excellent amenities, and outstanding transport links that makes Ciudad Quesada such a popular choice for year-round living.

A Truly International Community

Walking through Ciudad Quesada means hearing several different languages while sitting at the same café terrace.

For decades, buyers from the United Kingdom, Belgium, the Netherlands, Germany, Norway, Sweden, and many other European countries have chosen to make this their home.

This international community has encouraged the growth of international businesses, restaurants serving cuisines from around the world, and services designed for a multicultural population.

Without losing its Mediterranean character, Ciudad Quesada has become a place where people from different countries live comfortably together, creating a welcoming, active, and well-established community.

How Has the Property Market Evolved?

The growing popularity of Ciudad Quesada is clearly reflected in its property market.

Over the past decade, average property prices have risen significantly, driven by strong domestic and international demand, limited land availability, and a continuous supply of attractive new-build developments.

However, the numbers only tell part of the story.

The real question is why so many people continue choosing to live here.

The answer usually comes long before stepping inside a property.

It's about the surroundings.

The quality of life.

And the feeling that everything you need for everyday living is surprisingly close by.

Property Price Growth

Ciudad Quesada hasn't only transformed physically.

Its real estate market has evolved dramatically as well.

According to Idealista's historical property price data, the average asking price stood at €1,651/m² in June 2016.

Ten years later, in June 2026, it reached €3,042/m², representing an increase of approximately 84%.

DateAverage Asking PriceJune 2016€1,651/m²June 2021€2,040/m²June 2026€3,042/m²

Naturally, these figures represent asking prices and do not mean that every property has appreciated equally.

A detached villa with a private swimming pool cannot be compared with a twenty-year-old apartment.

However, the overall trend is unmistakable.

Ciudad Quesada has evolved from being a relatively unknown residential development into one of the most sought-after locations on the Costa Blanca.

And when an area continues attracting strong demand year after year, there's usually a good reason.

People aren't simply buying a property.

They're investing in a lifestyle.

Can Ciudad Quesada Continue Growing?

No one can predict exactly how the property market will evolve.

And it would be irresponsible to promise future price increases.

However, Ciudad Quesada offers many of the characteristics that have historically helped residential areas maintain long-term demand.

Its proximity to the beaches of Guardamar del Segura.

Excellent connections via the AP-7 and N-332.

A well-established range of local services.

A strong and stable international community.

La Marquesa Golf Course.

And the continuous arrival of high-quality new-build developments designed to meet modern lifestyles.

All of these factors help explain why Ciudad Quesada remains one of the most popular destinations for buyers looking for property on the Costa Blanca.

A Town That Continues to Evolve

One of Ciudad Quesada's greatest strengths is that it continues moving forward.

The municipality of Rojales is actively investing in projects aimed at improving mobility, public services, and the overall quality of life for residents.

One of the most significant examples is Amendment No. 10 to the Municipal Master Plan, which will allow the expansion of the Norwegian School, one of the area's most important international educational centres and a clear reflection of the growing international population.

These projects demonstrate that Ciudad Quesada is not simply expanding with new homes.

It is becoming an increasingly attractive place to live all year round.

And that's good news both for people looking for a home and for those thinking long term.

What Property Portals Usually Don't Tell You

When searching for a home in Ciudad Quesada, it's easy to assume that every area offers exactly the same lifestyle.

The reality is very different.

Some neighbourhoods allow you to walk to restaurants, supermarkets, and leisure facilities.

Others provide larger plots and greater privacy.

Some are located beside the golf course.

Others offer better views or benefit from more established surroundings.

Even the orientation of the property, the slope of the land, or the actual walking distance to local services can dramatically influence your everyday experience.

Two homes located within Ciudad Quesada can therefore offer completely different lifestyles.

And those are exactly the kinds of details that rarely appear in an online property listing.

SalyMar's Advice

Before making your decision, spend a few hours experiencing Ciudad Quesada as though you already lived there.

Do your grocery shopping.

Enjoy a coffee.

Walk through its streets.

Visit the golf course.

Explore La Mata and Torrevieja Natural Park.

Or spend an afternoon relaxing on the beaches of Guardamar.

Then ask yourself one simple question.

Can I genuinely imagine living here in ten years' time?

That answer will be far more valuable than any list of specifications.

A home can always be changed.

A great location lasts forever.

Perhaps one day you'll renovate the kitchen.

Replace the flooring.

Or even build a swimming pool.

But every morning you'll still wake up in exactly the same place.

And that's when you realise you didn't simply buy a property.

You chose a way of life.

At SalyMar, we believe the best property decision isn't finding the most beautiful home.

It's finding the place where you truly want to build your future.

Discover Ciudad Quesada from the Inside

Nothing compares to experiencing an area for yourself before deciding whether it's the right place to live.

That's why we've prepared a video showing Ciudad Quesada both from the air and at street level, allowing you to experience its atmosphere, residential neighbourhoods, green spaces, and what everyday life is really like beyond the photographs.

What Is a New-Build Home in Ciudad Quesada Like?

Now that you know more about the area, it's probably much easier to imagine what life here could be like.

In this second video, we showcase one of the new-build developments currently available in Ciudad Quesada, giving you the opportunity to discover the design, quality finishes, and lifestyle that modern newly built homes have to offer.

If you'd like to explore more developments, simply click the "New Developments · Ciudad Quesada" button below.

There you'll find a wide selection of homes with different locations, layouts, and price ranges.

Because every buyer is different...

And so is the perfect home.

Haven't Found the Right Home Yet?

Not every great opportunity is advertised on the major property portals.

Tell us how you imagine your next home.

Your budget.

The features that matter most to you.

And the lifestyle you're looking for.

If that home exists, we'll do everything we can to find it for you—even if it hasn't been publicly listed yet.

Sources Consulted

Rojales Town Council
https://www.rojales.es/

Amendment No. 10 to the Municipal Master Plan (Expansion of the Norwegian School)
https://www.rojales.es/wp-content/uploads/2024/11/Memoria-DIE-Modificacion-puntual-10.pdf

Real Estate Market

Historical Property Price Trends in Ciudad Quesada (Idealista)
https://www.idealista.com/sala-de-prensa/informes-precio-vivienda/venta/comunitat-valenciana/alicante-alacant/ciudad-quesada/historico/

Official Information

National Statistics Institute (INE)
https://www.ine.es/

La Mata and Torrevieja Lagoons Natural Park
https://parquesnaturales.gva.es/es/web/pn-lagunas-de-la-mata-torrevieja

Transparency

At SalyMar, we believe that making the right property decision starts with transparent information. That's why we prepare our guides using official data and publicly available sources that anyone can verify. Whenever possible, we review and update our articles to ensure the information remains accurate, reliable, and up to date.

Contact

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david@salymar.click

Mar +34 646 30 33 93

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